Privacy Policy

This Privacy Policy explains how CompareABookie, operated by Wager LTD, collects, uses, and protects personal data when you use our website.

Last updated: 20th May 2026

This Privacy Policy explains how CompareABookie, operated by Wager LTD, collects, uses, stores and protects personal data when you visit or use compareabookie.com.

CompareABookie is a UK-focused gambling comparison website. We review, compare and link to UK Gambling Commission licensed betting operators. We do not operate gambling services ourselves, we do not take bets, and we do not process gambling transactions.

By using our website, you agree to the way we handle personal data as described in this Privacy Policy.

Who We Are

CompareABookie is operated by Wager LTD.

Website: https://compareabookie.com
Contact: https://compareabookie.com/contact/

For the purpose of UK data protection law, Wager LTD is the data controller for personal data collected directly through this website.

What Information We Collect

We aim to collect as little personal data as possible. You can browse CompareABookie without creating an account or submitting personal details.

We may collect the following types of information:

Information you provide voluntarily

This may include:

Your name
Your email address
Your message or enquiry
Any other information you choose to submit through our contact form or email communications

Website usage and analytics data

When you visit our website, we may collect limited technical and usage information, such as:

Pages visited
Time spent on pages
Referring websites or search engines
Device type
Browser type
Approximate location based on IP address
General interaction data, such as clicks and page views

This helps us understand how users interact with our website and improve our content, layout and performance.

Cookie and tracking data

We use cookies and similar technologies to support essential website functions, analytics and affiliate tracking. This may include information about:

Your cookie preferences
Pages you visit
Links you click
Affiliate links clicked
Traffic source and campaign information

For more information, please see the Cookies section below.

Information We Do Not Collect

CompareABookie does not require users to create an account.

We do not knowingly collect:

Payment card details
Bank account details
Gambling account details
Identity documents
Sensitive personal data
Special category data
Information from children

Our website is intended for users aged 18 or over. Gambling-related content is only intended for adults.

How We Use Your Information

We use personal data and website data for the following purposes:

To operate and maintain our website
To respond to enquiries submitted through our contact form
To improve the content, performance and user experience of the website
To understand which pages, guides and reviews are useful to visitors
To monitor website traffic and technical performance
To support affiliate tracking and commission reporting
To keep basic business and compliance records
To detect and prevent spam, misuse or security issues
To comply with legal, regulatory and accounting obligations

Lawful Basis for Processing

Under UK data protection law, we must have a lawful basis for processing personal data.

Depending on the situation, we may rely on the following lawful bases:

Consent

We rely on consent where you choose to accept non-essential cookies, analytics cookies or marketing/affiliate tracking cookies where required.

Legitimate interests

We may process limited data where it is necessary for our legitimate business interests, provided your rights and freedoms are not overridden. This includes improving our website, analysing performance, preventing misuse, keeping business records and operating an affiliate comparison website.

Contract or pre-contractual steps

If you contact us about working with us, advertising, partnerships or commercial arrangements, we may use your information to respond to that enquiry.

Legal obligation

We may process and retain certain records where required for tax, accounting, legal, compliance or regulatory reasons.

Cookies and Analytics

CompareABookie uses cookies and similar technologies.

Cookies are small files stored on your device. They help websites function properly, remember preferences, analyse traffic and track affiliate referrals.

We may use the following types of cookies:

Essential cookies

These are required for the website to function properly. They may support security, page loading, cookie preferences and basic website operation.

Analytics cookies

We use analytics tools, such as Google Analytics 4, to understand how visitors use the website. This may include page views, traffic sources, device information and general behaviour patterns.

Affiliate tracking cookies

Some links on CompareABookie are affiliate links. If you click one of these links and visit a bookmaker, affiliate tracking may be used by us or our affiliate partners to record that the referral came from CompareABookie.

Marketing cookies

Where used, these may help track visits, clicks or campaigns across websites.

You can accept, decline or manage non-essential cookies through our cookie notice. You can also control cookies through your browser settings.

Affiliate Links and Tracking

CompareABookie contains affiliate links to third-party betting operators and affiliate networks.

If you click an affiliate link and sign up with a bookmaker, we may receive a commission. This does not increase the cost to you and does not affect how we review or compare betting sites.

Affiliate tracking may involve cookies, tracking links, referral IDs or similar technologies provided by third-party operators or affiliate platforms. These help identify that a visitor came from CompareABookie.

Once you leave CompareABookie and visit a bookmaker or third-party website, that third party’s own privacy policy, cookie policy and terms will apply.

Third-Party Services

We may use trusted third-party services to operate and improve the website. These may include:

Website hosting providers
Analytics providers
Cookie consent tools
Email or contact form tools
Affiliate networks and tracking platforms
Security and spam-prevention tools
Website performance tools

These third parties may process limited data on our behalf or as independent controllers, depending on the service.

We only aim to work with reputable providers and only share data where necessary for the operation, security, analysis or commercial function of the website.

Google Analytics

We may use Google Analytics 4 to collect website usage information. This helps us understand how visitors find and use CompareABookie.

Google Analytics may collect information such as your device type, browser, pages visited, approximate location and traffic source.

You can manage analytics cookies through our cookie notice or your browser settings.

How Long We Keep Information

We only keep personal data for as long as necessary for the purpose it was collected.

General enquiry data may be kept for as long as needed to respond to your message and maintain appropriate business records.

Analytics data may be retained according to the settings of the analytics platform we use.

Affiliate tracking and commission records may be retained where needed for reporting, reconciliation, accounting and commercial record keeping.

Business, tax and accounting records may be retained for the period required by law.

Where data is no longer required, we will delete it, anonymise it or securely retain it only where necessary.

Record Management

We keep appropriate records relating to the operation of CompareABookie and Wager LTD.

This may include:

Website enquiries
Affiliate partner communications
Commercial agreements
Affiliate commission records
Invoices and accounting records
Website policy updates
Compliance-related documents
Cookie and privacy records where applicable

Records are kept only where necessary for business, legal, accounting, compliance or operational purposes.

Access to records is limited to those who need it for legitimate business reasons. We aim to keep records accurate, organised and securely stored.

Data Security

We take reasonable steps to protect personal data and website information from unauthorised access, loss, misuse, alteration or disclosure.

This may include:

Using secure website hosting
Restricting access to website admin systems
Using strong passwords and account controls
Keeping website software and plugins updated where possible
Using secure third-party providers
Monitoring for spam, misuse and technical issues
Limiting the personal data we collect

No website or online service can guarantee complete security, but we take data protection and website security seriously.

Data Breaches

If we become aware of a personal data breach, we will assess the nature and seriousness of the incident.

Where required, we will report relevant data breaches to the Information Commissioner’s Office and, where necessary, inform affected individuals.

International Transfers

Some third-party services we use may process data outside the United Kingdom.

Where this happens, we aim to use providers that apply appropriate safeguards for international data transfers, such as recognised contractual protections or equivalent mechanisms required under applicable data protection law.

Your Data Protection Rights

Under UK data protection law, you may have the following rights:

The right to be informed about how your data is used
The right to access personal data we hold about you
The right to request correction of inaccurate data
The right to request deletion of your data
The right to restrict processing
The right to object to processing
The right to data portability, where applicable
The right to withdraw consent where processing is based on consent
The right to complain to the Information Commissioner’s Office

The ICO provides guidance on individual rights, including access, deletion, correction, restriction and objection rights.

If you want to exercise your rights, please contact us via the contact page.

We may need to verify your identity before responding to a data request.

Complaints

If you are unhappy with how we handle your personal data, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office.

ICO website: https://ico.org.uk/

Age Restrictions

CompareABookie is intended for users aged 18 or over.

We do not knowingly collect personal data from children. Our content relates to gambling comparison and is not intended for anyone under the legal gambling age.

Responsible Gambling

CompareABookie promotes licensed UK gambling operators and is intended for adults only.

Betting should be treated as entertainment, not as a way to make money. Please gamble responsibly and only bet what you can afford to lose.

Support is available from organisations such as GambleAware, GamCare and GAMSTOP.

Links to Other Websites

CompareABookie links to third-party websites, including betting operators, affiliate partners, responsible gambling organisations and other resources.

We are not responsible for the privacy practices, cookie policies or content of external websites. You should review the privacy policy and terms of any third-party website you visit.

Anti-Bribery and Corruption

Wager LTD aims to operate in a transparent and ethical way.

CompareABookie works with gambling operators and affiliate partners on commercial terms such as affiliate commission, cost-per-acquisition deals, revenue share or fixed commercial placements.

Commercial relationships do not remove our responsibility to provide fair, clear and useful information to users. We do not accept personal bribes, improper payments or inducements designed to dishonestly influence our editorial opinions, rankings or recommendations.

Where commercial relationships exist, we aim to make this clear through affiliate disclosures and relevant on-page notices.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, legal obligations, cookies, analytics tools, affiliate relationships or business operations.

The latest version will always be available on this page, with the updated date shown at the top.