Editorial Policy & Team (How CompareABookie Reviews Bookmakers)
CompareABookie is operated by Wager LTD. This page explains how our editorial team researches, reviews, and updates content across the site — including how we assess UK Gambling Commission (UKGC) licensed bookmakers, handle corrections, and keep rankings independent from commercial relationships.
Our Editorial Principles
We publish content with a “user-first” approach. That means we prioritise clarity, fairness, and real-world usefulness over hype or sales messaging.
- Accuracy: We aim to keep offers, terms, and key details current and correct.
- Independence: Commercial relationships do not dictate rankings or conclusions.
- Transparency: We clearly explain how we make money and how we review brands.
- UK-only relevance: We cover bookmakers and offers intended for UK users, under UK regulation.
- Responsible gambling: We promote safer gambling and include appropriate guidance and signposting.
What We Review and How We Compare Bookmakers
Our comparisons are built around the factors that most often affect the day-to-day betting experience for UK users.
- Licensing & safety: UKGC licensing, safer gambling tools, and player protections.
- Promotions: welcome offers, free bets, and the clarity/fairness of bonus terms.
- Payments: deposit methods, withdrawals, processing speed, and reliability.
- Product quality: markets, pricing/odds presentation, bet builder, in-play usability.
- Mobile experience: app/site usability, performance, and navigation.
- Customer support: availability, channels, and responsiveness.
We aim to explain the “why” behind recommendations — not just list brands.
How We Stay Independent
CompareABookie is funded through affiliate partnerships. If you click a link and sign up with a bookmaker, we may earn a commission. This does not change our reviews, rankings, or recommendations.
- We do not accept payment in exchange for a positive review.
- Commercial terms do not determine ranking positions.
- If an offer is unclear or poor value, we say so.
Read our full transparency statement on the Affiliate Disclosure page.
Updating Content and “Last Updated” Dates
We aim to keep content current — particularly where offers, eligibility, and key terms can change. When we make meaningful updates, we refresh the “last updated” date displayed on the page.
- We review bonus terms and key conditions where possible.
- We refresh comparisons when offers change or brands update their products.
- We update guides when regulation, safer gambling tools, or market standards change.
If you spot an issue or outdated information, please let us know via our Contact page.
Corrections Policy
Accuracy matters. If we publish something that’s incorrect or out of date, we aim to correct it promptly.
- Minor edits (grammar/clarity) may be made without changing page dates.
- Material changes (offers/terms/key facts) will be updated and reflected on-page.
- Readers can report issues using our Contact page.
Responsible Gambling & Audience
CompareABookie is intended for users aged 18+. Gambling should be treated as entertainment — not a way to make money.
We only feature UKGC-licensed bookmakers and prioritise brands that provide responsible gambling tools such as deposit limits, time-outs, and self-exclusion.
If you need support, consider GamCare and GAMSTOP.
Legal and Data Handling
Our legal terms and privacy information can be found here:
If you have questions about this policy, please contact us via our contact page.